BAND-AID® Brand Edutainment series
As Creative Lead, I helped the BAND-AID® Brand team educate their consumers on some of the most common questions they have about wound care. I wrote scripts, directed our live talent, and oversaw the post-production process for our 8-video series “The Boo-Boo Breakdown”
Aveeno® Kids Edutainment series
As Creative Lead, I helped the Aveeno® Kids team conceive of a fun and engaging way to publicize their latest experiment, and to educate their consumers about the scientific advantages of using Aveeno® Kids Sensitive Skin Bubble Bath. After pitching several concepts, I wrote scripts, designed storyboards, directed the live shoot, and oversaw the post-production process.
Zyrtec® Edutainment Series
As Assistant Creative Lead, I helped execute the creative vision of this series by directing the in-person shoot. Serving as liaison for our remote Creative Lead, I made important on-the-fly creative decisions with our production team and talent. Our videos help educate consumers of the benefits of Zyrtec®, and the science behind allergy care.